It’s hard to turn down a tequeño. The combination of gooey queso blanco inside, and fried pastry dough outside, make these Venezuelan snacks pretty irresistible. But their unforgettable flavor is just the beginning. In crafting the brand for a local tequeños company—Bululú—we learned the full story behind this crispy finger food—one steeped in patriotism, parties and culinary prowess.
Our task was to create a brand for Bululú that was as mouthwatering as its tequeños, and paid homage to their heritage.